Archive for Life Of Sales
April 6, 2010 at 8:36 am · Filed under Better SEO, Life Of Sales, University Of Tuition
There are many businesses out there that still do not have any or have little internet presence. I would therefore like to point out how simple it can be to gain exposure on the internet for your business.
Many companies use auction sites like eBay or Amazon to sell their products. Although the use of these sites can provide short term gains, they give very few long term benefits. The most effective way to gain a proper internet presence is to have a well designed website like this car styling accessories online store. As you can see, this website offers products for sale and is very easy to use.
The first thing you need to do is to find a good web design company, who can design and host your website for you. The company will look after the technical side of the website as well as provide support. Marshalls Yard in Gainsborough knows a bit about trading online. Once your website has been set up, you can get to work loading it with the products you wish to sell. However, this isn’t quite enough. You need to think about how customers can pay for their goods. Although many online shops use PayPal and other similar payment processors, a proper payment gateway such as SagePay is much more professional and cost effective. In order to use a gateway like SagePay, you will need a merchant bank account, which can be arranged with your bank.
Now that your website is set up and customers can make a purchase, you should concentrate on how to get people to your site. Search Engine Optimisation (SEO) is the art of creating web pages in such a way that they will appear in search engine results pages for certain keyword terms. Make sure that you include key words in any text you write but optimise your pages with the user in mind.
Another way to get visitors to your website is to use advertising in the form of flyers, social networking pages and paid search engine listings like Google Adwords. A combination of these factors can help bring in web traffic and increase your sales. This models trains website has used these techniques to great success.
November 8, 2009 at 3:30 am · Filed under Commerce World, Internet Marketing, Life Of Sales
This type of marketing is very much like e-bay. Your web site features various items and in return, each purchase brings in commission. There’s less work, very few operating costs, it sells 24/7, and it is easy to master.
To start with, you need to determine what merchandise or niche market most suits your interests. A good way to go about this is, you need to find out what a particular set of people are looking for, and find out the best solution. One of the most effective means to determine this is to search for unique narrow keywords; more often than not people search for these less frequently, but they will convert far more.
For more suggestions, you are advised to visit this #1 site for Seo Elite reviews info…
These important keywords can be obtained by using Micro Niche Finder. Data gathered by Micro Niche Finder or similar applications and services compiles related keywords in an extensive list allowing you to get a good listing in the search engines and generate a high number of hits. Micro Niche Finder will in addition calculate how many searches each keyword or phrase gets, precisely how many different web sites who use them, and inforamtion on your competitors too. Last but not least, the data returned should help you locate associated domains, assist you in putting together your site, and even point out the best items for you to sell. Constructing a web site is next; however you will obviously need to do a bit more than that. Search engine optimization is an absolute must. Programs such as SEO Elite can make this simple. Your rivals’ web sites are analyzed by the software which then offers advice on how to better search engine performance. With SEO Elite the information supplied by the software package advises you on links, the most profitable keywords, and information on where to submit articles. Concisely, the data generated are the same kind of data that an SEO specialist might give.
When you have decided on your target market, have your advertising, and your website is ready to go, then all you need to do is aggressively upgrade your search results. Your earnings will roll in without a lot of effort and question why you did not consider this before!
April 12, 2009 at 11:55 am · Filed under Exchange Markets + Auctions, Hall Of Jewelry, Life Of Sales
Endorsed by FORBES: Wholesale Dropshippers
The ONLY eBay 100% Approved Wholesale Dropshipping Suppliers Online
Get Salehoo at 75% Discount, Only From The Above Discount Link!
Get B2B Wholesale Lingerie at Salehoo wholesale directories and help your online and offline business. If you are certain to get an access to some really great products at great wholesale prices - no doubt this dropship program is worth some reasonable set-up fee. Read on about B2B Wholesale Lingerie, How To Buy Dvd Wholesale and how Salehoo Wholesalers can help. (there is a free ebook for you to download at the end of this page that shows you how you can make $5000 per deal from real estate wholesale). More on B2B Wholesale Lingerie and How To Buy Dvd Wholesale at Salehoo wholesalers. Also see Wholesale Fabrics For Church Pews
More than 90% of the time they will send you their wholesale catalog through the mail or they will give you a username and password to access the prices in their site for immediate business. Once you have access such site and notify your objective with them, you can start buying directly from the wholesaler or distributor online and by phone without owning a business license or tax identification number. Read on about B2B Wholesale Lingerie and How To Buy Dvd Wholesale. residents will make holiday purchases online this year compared to 73 million last year which is an 18 percent increase. More on B2B Wholesale Lingerie and How To Buy Dvd Wholesale at our Wholesale Review website. Find out more about B2B Wholesale Lingerie and how Salehoo directory can help you start your own business from home. B2B Wholesale Lingerie, ” In today’s fast-paced and highly competitive market retailers need to be able to unload excess or out-of-date inventory quickly and efficiently Angrick says.
Get: B2B Wholesale Lingerie at Salehoo wholesale directories, and get a head start in your own startup business. The only way to thrive in your startup business is to get quality products cheaply, and from 100%, weekly verified wholesale suppliers from all over the world.
100% Endorsed by CNN Networks, Forbes, Business Networks and Many other TOP Business Journals!
100% Verified Wholesale Suppliers.
The ONLY eBay Approved, 100% Verified Wholesaler & Dropshipping Supplier Directory
Endorsed by CNN Money Network As The Top Wholesale Directory Online
May 22, 2008 at 3:42 pm · Filed under Life Of Sales
Awhile back you had a great idea. An idea that you thought could make you a decent income, with very little effort. Then, you had another great ideato sell your first great idea on the Internet! What better way is there to market and sell your idea to the world, you thought. So, you bought a domain name, found a web host, and hired a high-priced web designer. Before you knew it, your new business was up and running on the web. With the help of a search engine optimization firm, your site shot to the top results of Google and Yahoo. Plus, you added an affiliate program, along with some other marketing ventures. Soon, tons of targeted traffic started flowing to your site…
A couple of weeks went by and the euphoria of owning your own business on the web began to wear off. Sure, your site looked great, your product/service was the best, and you had tons of traffic hitting your site, but where was the income you expected? You’d made a few sales, but really you were expecting moreweren’t you?
Unfortunately, you’re business isn’t starting off as the stunning success you had hoped for. But, there’s good news! You probably aren’t that far off. This article will tell you the one aspect of your online business that can help you convert more sales than any other!
One advantage that most business owners like about the Internet is the opportunity it provides for them to take a hands-off approach. Get a website up-and-running, come up with a marketing program, and you can make money even while you’re sleepingespecially if you offer a service or software product. Internet businesses are great part-time or side businesses, because they can take as much, or as little, time as you want to devote to them.
The problem is that while spending a very small amount of time on your Internet business is great for you as the business owner; it can be not-so-great for your customers and potential customers, thus limiting your sales potential. Think about your product or service. Now, picture setting up a brick-and-mortar location to run your business from. Would you buy or build this building, set it up for business, and then leave it sitting there with the door locked all of the time? Would you leave the door unlocked so customers could come in and look around, but not have any staff available to assist them? Would you leave the door unlocked so customers could come in and look around, setup a self-checkout aisle so they can make purchases, install a security camera for safety, but still not have a single staff member on hand to assist customers. Hopefully, you answered ‘no’ to all of these questions, and you probably found the ideas ridiculous. Yet, is this how your run your online business? Most websites let visitors look at products, and make secure purchases, but they don’t offer assistance to the visitors. That is why providing customer service is the key to making an online business successful. Buying and selling on the Internet can be different than in brick-and-mortar locations, but in some ways it is not that different. Customer Service is one of those ways. Customers want to be treated a certain way before most will buy your products and services, regardless of whether or not you are selling them from a building or a website.
If you provide top-notch customer service on your website, the same way you would if you had setup a brick-and-mortar location, you will take your business profits to the next level. Will it take a little more of your time and attention? Yes. Is it worth it? Yes.
You see, visitors come to your site because they are interested in what you have to offer. But, they also have questions and concerns before they buy. Will this product meet my needs? How do I checkout? Is there a return policy? Is this business even credible (a particularly challenging issue on the web)? If you aren’t there to answer these questions, the Internet most likely will offer this consumer several other sites that they can buy the same products from. Just like that, they’re goneand probably forever.
At this point, you’re probably wondering what is top-notch customer service? The answer may surprise you. Many sites offer phone and email support. However, this is not the most effective support online. Phone support can be expensive, either for you or the customer. If you have an 800#, you’re paying for all the calls. Plus, you (or your staff), can only handle one call at a time. If you don’t have an 800#, your potential customer has to pay. Plus, the customer may only have a dial-up connection. So, they actually have to leave your website to contact you (or use up their cell phone minutes). Your #1 goal is to NOT have customers leave your websiteeven to call you!
Providing email support is equally ineffective. The reason is because the customer never really knows if and when you’re going to get back to him/her. They may need a product sent today for next day arrival. If so, they’ll probably be hesitant to email you simply because they don’t know if you’ll get back to them in an hour, a couple hours, a day, a week, or ever at all. They’ll go somewhere else where they can be assured that the product will meet there needs and can be shipped for arrival next day. Email can be effective at times, but it can cause concerns for the customer, and it is ineffective when time is critical.
So, what is the best way to provide online customer support? The answer is live chat. I know you’re probably thinking that live chat is time-consuming for you as the business owner. You don’t want to sit in front of your computer all day, or hire someone else to, just waiting for customers to chat with. That is understandable. However, with most live chat software, your customers can leave a message if you’re offline, and it at least gives the impression to them that you care, and that customer service is important to you. So, even if you can only cover live chat a couple hours a day, it is still worth it! And, the more that you can cover live chat, the more successful you will be.
Live chat provides an opportunity for your customers to have their questions and concerns handled immediately. Plus, talking to you someone directly will ease their concerns about the credibility of your business. You get to know your customers and they get to know you. The chances of them buying increase dramatically. The chances of them making repeat purchases from you also increase, because you’ve developed a relationship with them. Plus it is affordable for you. Several live chat systems are very affordable, and most allow reps to handle multiple chats at once, which is quicker and more effective than phone support. All in all, live chat is a great customer service solution for both the business owner and the consumer.
By making customer service a priority on your website, and utilizing live chat software, that great idea you had awhile back will really reach its potential.
Please feel free to reprint this article so long as you include the resource box listed with the article.
Dan Cavanaugh is the Senior Marketing Director for the Customer Support Network, an organization committed to the improvement of online customer service. The Customer Support Network has developed a powerful and affordable live chat product called CSLive SB 2005. To learn more about this live chat software and the benefits of online customer service, click here: http://www.CSLiveChat.com
May 18, 2008 at 8:52 pm · Filed under Life Of Sales
The goal of all sales training is not just to teach solid selling principles and techniques, but to actually help participants increase the number of new accounts (products and/or services) they sell and improve their multiple sales ratios. Unfortunately, many sales and service industry professionals gain an intellectual awareness of the methods of selling from the sales training they receive, yet fail to improve their bottom line sales results by systematically using the concepts in their daily transactions. See my article, The Processionary Caterpillar Syndrome Costs You Sales?
There are a number of methods you can use to move beyond an intellectual awareness of sound sales techniques. By applying some of these ideas, you can begin to see a steady improvement in the number and scope of your sales transactions. These concepts can help any sales professional drill-for-skill the vital selling principles needed to become a sales leader. Really all it takes to be successful in sales is just a little practice and perseverance.
Give Yourself Permission To Succeed
To become a sales leader in any kind of business only requires that you give yourself permission to succeed. In sales, as in every endeavor in life, it is your attitude not your attributes that count. There is no reason you can not be extremely successful at selling your company’s products and services, if you make up your mind to do the job.
William James, a Harvard Professor and the man many view as the father of American Psychology, wrote in 1895:
“The greatest discovery of my generation is, that a human being can alter his circumstances in life by altering his attitude of mind.”
James also gave people a formula for achieving an altered attitude of mind. He simply told them to “act as if” they were already successful and this act alone could make them successful. If you act as if you have changed or act like a different person, according to James, you must change or become a different person. If a sales professional acts as if she can sell, her sales ratios and product account closings can do nothing but improve.
By releasing your “inner brakes” and seeing yourself using the sales and customer service techniques you have learned, you can become extremely successful in your efforts to sell your company’s products and services. If you want to consistently produce multiple sales transactions, just let yourself go and you will start to see the success you are seeking. You have the right to be successful. The only thing that can stop your improvement and ultimate success is yourself. Tell yourself that it is all right to produce outstanding sales results; and then, begin envisioning the success you expect to achieve.
Use Affirmations To Produce Success
To help you consistently execute the sales techniques you have learned, use affirmations to change the way you think and perform. Affirmations can also help release your internal breaking system.
We gravitate to our dominant thought patterns. By using affirmations (”I can,” “I am,” etc.), you can create dominant thoughts about specific sales methods that will help you to move away from your fears (the fear of failure or of looking foolish) toward successful sales transactions. Write down a series of positive affirmations about the sales process or a specific technique. Then read them over until you create the dominant thought patterns that produce success.
As we teach in all of our Sales Success workshops and discuss in detail in our published training material, it is vital to your sales success that you regularly affirm your selling skills and visualize successful transactions using the techniques you have learned. To succeed you must see yourself as one of your company’s top sales producers by regularly performing mental dress rehearsals for the position.
Repeat The Technique Until It Is Yours
As you are taught new sales techniques you need to practice them on the job as well as in your mind, until you can use them in each transaction without even thinking about their use. We call this level of sales proficiency “unconscious competence.”
Many sales professionals, try a new sales approach only once or twice before rejecting it out of hand or deciding that it will not work for them. True professionals; however, diligently practice a new sales concept until they can execute it without even thinking about it. This approach (going beyond an intellectual knowledge of a sales method) sets top producers apart and can be seen in their extraordinary closing and multiple sales success. It is also quite noticeable in their pay checks as well!
Role-playing at each new sales technique with a co-worker is a powerful way to gain the ability to consistently use these concepts on the job. Remember; however, that practice does not make perfect. Only “perfect practice” makes perfect. So as you practice with other employees, try to be as accurate as you can in the execution of a given sales concept.
Set aside some time each working day to drill in the sales concepts you have been taught. Take them one at a time and master each one. It might surprise you how much more you will enjoy coming to work when you become truly proficient in building sales and long term customer relationships for your company.
Saturate Your Mind
Saturate your mind with sales and motivational materials. As you do this, you will move from an intellectual understanding of the sales techniques to a daily working knowledge of the methods you need to succeed, and you will have more than just an occasional thought about what you are trying to accomplish. What is needed to help you change your behavior is a constant positive saturation of your mind by reading over the materials you have been given or the notes you have taken on the subject.
In his tapes, The Psychology of Selling, Brian Tracy tells his listeners that one of the best methods to increase sales success is to read then reread one of the best books on sales for 30 minutes each day. He feels this type of saturation will have a tremendous impact on the sales activity of an individual. Research from Stanford University indicates that you can learn more from reading the same book six times than you can from reading 40 books on the same subject.
Work Smarter Not Harder
Outstanding sales results come to those sales professionals who correctly follow and apply sound sales principles. They won’t do the work for you but they will lighten your load and give you an edge. All it takes to be successful at selling your company’s products is to want to improve the way you perform, see yourself using new selling techniques, give yourself permission to use the concepts and regularly practice them until they become second nature.
VIRDEN THORNTON is the founder and President of The $elling Edge®, Inc. a firm specializing in sales, customer relations, and management training and development. Clients have included Sears Optical, Eastman Kodak, IBM, Deloitte & Touché, Bank One, Jefferson Pilot, and Wal-Mart to name a few. Virden is the author of Prospecting: The Key To Sales Success and the best selling Building & Closing the Sale, Fifty-Minute series books and Close That Sale, a video/audio tape series published by the Thompson Learning, Crisp Learning division. He has also authored a Self-Directed Learning series of sales, coaching & team development, telemarketing, and personal productivity training guides. Check them out at: http://www.TheSellingEdge.com/Book1.htm.
Virden teaches for the Center For Professional Development, Texas Tech University at Lubbock, Texas and in the School Of Entrepreneurship, J. Willard And Alice S. Marriott School Of Management at Brigham Young University, Provo, Utah. You can contact Virden at: Virden@TheSellingEdge.com. or learn more about him at: http://TheSellingEdge.com
April 18, 2008 at 9:57 pm · Filed under Life Of Sales
When the tide comes in, all the boats in the harbor go up! The
long-term benefit of an incentive program is to coax your sales
force out of their production comfort zone. Once a salesperson
stretches to a new level of personal production, their
self-confidence and expectations skyrocket. Traditionally, sales
managers have relied primarily on commission to motivate their
sales force. Unfortunately, a compensation structure based
solely on commission does not address separate motivational
factors and therefore, commission alone will not motivate your
sales force to peak performance. The challenge of designing an
effective sales incentive contest is that it should not only
appeal to your top producers, but it must also excite average to
below average salespeople as well. A successful incentive
program is a mixture of awards, recognition, and peer pressure.
To encourage salespeople to reach their full potential,
successful managers personalize incentives.
The secret to motivating a salesperson lies in discovering their
“hot buttons” and designing an incentive program that showcases
them. You can identify your salespeople’s hot buttons by getting
to know their interests, hobbies, and recreational activities.
While money is certainly an important ingredient in any
incentive program, it should by no means be the only tool in a
manager’s motivational toolbox. If money by itself were a
sufficient motivation, salespeople would simply sell more
without additional enticement. Once you have identified
meaningful hot button incentives, you are now ready to develop a
written program that is understandable, measurable, and
achievable. Any program that does not take these three critical
components into consideration during the design phase will be
confusing and more than likely counter-productive. In order for
your program to be financially self-sustaining, you must reward
productivity, not activity. In other words, don’t pay on
attempt, pay on measurable results. One of the biggest mistakes
a manager can make is to water down the incentives by under
funding the program. A well-structured program will more than
pay for itself from the increased revenue it generates.
In my opinion, the most effective incentive programs are those
that create the environment for multiple award winners so that
everyone believes they have an opportunity to win something. For
example, in a golf tournament, in addition to the lowest score,
there are often awards for best putt, longest drive, and closest
to the hole. In addition to highest total sales production,
potential categories you might wish to consider would include,
most improved production and market share growth. To maintain
interest it is recommended that the contest be of a relatively
short duration, such as a ninety-day period. Once the groundwork
has been laid, it is now time to promote and launch the contest.
Consider a business luncheon to generate excitement and kick-off
your contest with style. Display the actual prizes whenever
possible. Utilize a mail campaign promotional, preferably to the
home of the participants. Keep the enthusiasm building by
monitoring and publishing standings on a frequent basis. It is
an excellent idea to acknowledge and encourage accomplishment
with personalized hand written notes during the contest.
Continuously motivating salespeople throughout the year is a
significant challenge with which many sales managers struggle.
Offering incentives on a variety of occasions can provide
continual motivation and drive your sales force to new levels of
achievement!
April 9, 2008 at 3:23 pm · Filed under Life Of Sales
Let’s face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an “easy sell.” Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.
1. Know your product/service
Know it inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.
2. Know your prospect
Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales planthat means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.
3. Believe in your own words
You will never be effective selling something you do not believe in, particularly to someone who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt “no.” If you are lucky enough to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.
4. Be transparent
Too often, we give strong pitches with lots of hype and little information. We will say, “If you want these benefits, buy my product.” This is done with the hope that a prospect’s curiosity about your bold claims will be enough to convince them to purchase. The idea that if you divulge too much information, you could dissuade your prospect is a far too common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with “no.” The more information available when making a purchasing decision, the more likely they are to say “yes.” Another benefit of being transparent is the more resources you divulge free of charge, the more likely you are to generate interest in your product/service.
5. Gain trust by associating yourself with things they respect
By offering endorsements and testimonials, especially from well-known sources that your target market respects, you strike the chord of “trust.” Many a skeptic has purchased based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships. Major endorsements mean less resistance and lots of sales.
6. Offer a free trial, incentive, bargain, or guarantee
The structure of your offer can play a key role in building trust and enticing your prospect to buy. There are many variations of each, but incentives and guarantees are great ways to gain your potential buyer’s confidence. Guarantees and free trails allow the skeptic to try the product/service before determining if your offer is a good fit. Incentives and discounts are also valuable tactics as they make the cynic feel they are getting a value. People always love the feeling of getting something for free and buying when it is a low/no-risk transaction. By guaranteeing the quality of your product/service, you disarm the skeptic and encourage them to buy. You also communicate an important message that you are confident in what you sell.
7. Compare and differentiate yourself from your competitors
Know the nature of your business. Is it commodity based, where the low price bidder wins? Is the strength of your brand a factor? Is there something unique about your offer? You must understand your competitors and their advantages and disadvantages. Once you have both the knowledge of your competitors and an understanding of the skeptic’s needs, you can choose the most effective marketing angle. We offer such phrases as:
- “The lowest cost”…you play to the desire for value
- “The official”…you validate for authenticity
- “The best”…you show superiority
- “The only”…you offer exclusivity
If possible, demonstrate the differences that make your product/service unique or superior.
8. Sell the relationship, not the product
Contrary to popular belief, the best salespeople not only close deals, they foster relationships. Relationships are more valuable to both you and the prospect than a one-time transaction. For the salesperson, relationships bring repeat business and the ability to cross-market your offerings; increased referrals because you gain access to the prospect’s network base, and the ability to charge a premium because of the higher perceived value of your relationship. For the skeptic, relationships help build trust. These bonds let them know they will not be abandoned after the transaction is finished. Ultimately, they are buying a relationship with you and your firm, not the product/service, so approach selling that way.
9. Focus on benefits offered and value delivered
Self-interest is the skeptic’s primary concern, so focus on how your product/service solves their problem, fulfills their need, or satisfies their desire. If your prospect is solely bottom-line focused, your presentation should be centered on how your product or service will make or save them money. If your product satisfies a desire, focus on how it fills an emotional void. Emotional selling differs from bottom-line selling because it focuses on feelings rather than metrics. Remember to focus on the benefits that concern your potential buyer; anything else will make a skeptic lose interest and you lose the sale.
10. Isolate their objection
In life and business, two of the greatest challenges are making intelligent decisions and properly following through on them. One of your fundamental goals as a salesperson is to help people make informed decisions. To do so, ask two types of questions: those to better understand your potential buyer and his/her needs, and questions designed to lead your prospect to buy. A series of well-placed questions will allow you to isolate any objections. You should brainstorm every possible reason a skeptic will not buy from you and comprise an effective solution or rebuttal for each. Any other question should be crafted in a way that allows for only one reasonable answer, and that answer should compel your prospect to agree with you.
11. Don’t seem desperate!
Your emotional state will be apparent to a skeptic. Never appear as though you “need” a sale. Everyone avoids a hard-pressed individual. Often we are conditioned to give to and buy from those who do not need our money. It is the same principle that makes us more likely give a rich man fifty-cents to make phone call because he has no change, than to a homeless man in need who makes the same request. Therefore, it is imperative that you operate from a mindset of abundance. Understand there is always a bigger sale out there, so you need not be pressed for this one. Your confidence will put the cynic at ease and make them more likely to buy from you.
Once internalized, these 11 points will mesh into an effective sales strategy. You will begin to think of them not as individual points to be mastered, but one comprehensive selling technique. They are designed to compliment each other and give you a thorough footing for selling to those who are naturally doubtful about you and your service. Master them and win!
Vicky Therese Davis, William R. Patterson, and D. Marques Patton are co-authors of the acclaimed business and personal finance National Bestseller, The Baron Son: Vade Mecum 7. Vicky Davis is Founder and Chief Executive Officer of Indulgence Jewelry Corp. William Patterson is Co-founder and Chief Executive Officer of the Warcoffer Capital Group, LLC. D. Marques Patton is Co-founder and President of The Warcoffer Capital group, LLC. To receive their breakthrough book and over $3,631 in FREE bonus gifts, visit: http://www.baronseries.com
April 5, 2008 at 1:06 pm · Filed under Life Of Sales
If you are doing business online then you must have an email
contact list.
It is absolutely essential that you be able to email your list
of subscribers, customers, hot prospects or general permission
based list of non-customers with information about whatever
product or service that it is that you are involved with.
Email, after all, is the foundation for communication on the
Internet.
Whether you have your own established list of email addresses to
contact or if you use one of the 1000’s of online safe email
lists to get your message out, you can boost your sales response
by using a simple yet valuable email tool; an email announcement.
An email announcement is essentially an ‘Alert’ or bonus email.
You can provide your established customers an email alert about
timely information on product releases or new services being
offered, even before your non-customers find out about it from
you or someone else.
This gives your established customers preference.
But you can use the same technique with total strangers, like
those from a safe list that you recently joined, by wording your
email to show that it is a “Special Announcement”.
All of us allow our attention to be captured when we see an
email alert of this nature.
Whether or not our attention is retained by that email has less
to do with the actual wording of the alert than with the subject
matter and whether it holds any interest for us personally.
But the important thing to remember, is that the ‘Alert’ itself
can capture the attention of your potential audience just long
enough for them to decide if it is of interest for them.
Capturing the attention of your target market will always BOOST
YOUR SALES!
