Two big tenancy deals completed during the last months of 2009 boosted the fortunes of Liverpool’s commercial property markets. A handful of such deals made up a significant proportion of the total amount of desk space let out during the year while properties, which lie out of the central area, did not see much demand.
Two of the biggest deals which were completed during this period involved the UK Border Agency and Merseytravel. 140,000 sq ft of office space were taken up by Merseytravel at the MannIsland development under a lease which gives them occupation rights for thirty years. The Home Office UK Border Agency took up 220,000 sq ft under a 125 year lease in Old Hall Street at the CapitalBuilding in December.
City centre tenancy in Liverpool recorded 520,000 sq ft of successful office rental deals. Considering that the total space in city centre is about 519,274 sq ft, according to Liverpool Commercial Office Market Review 2009, this makes for a good showing in this period. However it must be noted that these organisations moved into new premises from within Liverpool itself.
The total tenancy in 2009 was also quite heartening when compared to 2008 figures. The 721,189 sq ft tenancy in 2009 still fell short of the highest ever tenancy rates which were witnessed in 2007.
The same heartening trend was visibly lacking in off city centre properties where a fall of 33% in commercial space take up was recorded. Only about 131,220 sq ft of office space was taken up here.
Another fact to be noted is that refurbished spaces were once more less in demand with taker coming down to almost half of the previous year.. Owing to the concentration in this location Grade A space in the city centre reduced to 178,000 sq ft by the end of 2009.
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High visibility - While print ads may be viewed by a large audience, this may not always convert into actual visits to your business. On the other hand, distributing flyers or putting up posters in the location in which your company is located will attract clients and boost sales notably as your visibility in the area increases.
Quick outcomes - As opposed to media ads and other more traditional means of promoting your business, flyers and posters can be designed and printed in a matter of days, and the results from the same are quick and can be easily monitored. You will easily see that there is a substantial rise in the number of new clients who are visiting your business because of a poster that they noticed or a flyer that was distributed to them.
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Town Centre Securities noted that there was an increase in the amount of retailers looking to let offices in the area of PiccadillyBasin, Manchester.Currently the area has about 115,000 sq ft of vacant area.
Later this month Aldi will open its food store in about 15,000 sq ft of the vacant area some of which it previously let and some area that was let by Ilva before the economy collapsed.
An interim statement from management from the time period between July and November showed that the group is anticipating that its portfolio will increase in value by the close of 2009 compared to its previously negative findings.
During the interim time period Town Centre Securities sold a studio and offices within the area for £6.9m which presented a yield of about 9% to the company.Additionally it sold the top floors of the 118 Deansgate office block for another £1.7m, which showed a yield of 7%.The lower floors of the building are currently let by Staples UK and Cotswolds Outdoor.
TCS stated that the potential office rental environment is still not fully recovered and so for the time being the company is looking at acquiring new rents and preventing current lets from failing is a formidable challenge for the company.The group stated however that it is hopeful that their investment portfolio will continue to increase since they are beginning to notice demand increase for office space to let and retail space.
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This way of communicating with potential customers is quite profitable due to its straight forward and personalized nature. Here are some of the benefits of marketing your business using flyers and posters.
High visibility - While print ads may be viewed by a large audience, this may not always convert into actual visits to your business. On the other hand, distributing flyers or putting up posters in the location in which your company is located will attract clients and boost sales greatly as your visibility in the area evolves.
Quick outcomes - As opposed to media ads and other more traditional means of promoting your business, flyers and posters can be designed and printed in a matter of days, and the results from the same are quick and can be easily monitored. You will easily see that there is a major rise in the number of new customers who are visiting your business because of a poster that they noticed or a flyer that was distributed to them.
Small Overhead Costs - It is cost effective to print posters and flyers and their designing is quite simple as well. It is acceptable if the finished product is attractive and communicates all the relevant information to your target any professional printing company can successfully fill in your thoughts concerning to poster and flyer printing and it’s not necessary to hire the services of professionals to design them. Besides, it is easier and less expensive to stop the failingfailing campaign if it is unsuccessful, as opposed to other kinds of marketing campaigns.
Flexibility - Advertising campaigns using flyers and posters can be customized to meet your needs and the needs of your clients. For instance, if you want to start a guerrilla advertising campaign, putting up big and thought-provoking posters at unexpected locations is a helpful decision. Similarly, short-term promotional schemes can be exposed easily by handing out flyers which can double as discount coupons. You can also choose to print numerous kinds of flyers or posters for the same campaign, which is commonly not easy to pull off in other media.
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Lee Bernard’s financial planning assistance company has recently decided to merge with Lighthouse Group after experiencing a large amount of growth in a move that Bernard stated will bring further growth to both companies.
LighthouseGP has been based on the grounds of the Harewood Estate known to many as the background for the soap Emmerdale Farm.
Rent for the location is generally about £35,000 to £40,000 which is quite reasonable considering the estate like feel of the office spaces that is occupied by 30-40 businesses and the fact that the estate has its own electricity supply.
Barnard’s business which was formerly called Godfrey Pearson was sold to LighthouseGP in January will bring 50 advisors to the estate to help look after 12,000 professional clients.
The office space provides not only desk space and rental spaces, but also compliance staff to service and aid with the administration and IT tasks that are available at the estate.
Barnard originally worked with a brokerage firm in Leeds before leading with a few partners to develop his own niche market which he found in vets.The focus was to provide long term planning financially for professionals and included seminars and referrals in the workplace.
The focus on vets originated due to partner Godfrey Mills’ son who happened to be a veterinary surgeon giving them the unique idea to break into the professional vet niche of financial planning.
The group also works with young doctors and teachers in a pension scheme that is recognized by the NHS.
The great city of Liverpool has exactly the same problems as most European cities. In particular it has seen a rapid decline in its once thriving office rental market. With rents plummeting because of a now saturation of the sector it is hard to see a viable solution.
Obviously Liverpool has successfully overcome situations more far reaching than this in its illustrious history but it still casing concern for the powers that be. It will take vision and a well thought out strategy to inject life into this depressed area of commerce.
There are several factors, at least that are in its favour. The cost of living in the UK is lower than it has been in a long while. In the last twelve months the value of sterling has fallen and is now with almost equal parity with the euro. So the cheaper rates being offered for luxury office space could be seen as a big attraction for foreign companies looking to change their base to the north of England.
However with only half a million of office square footage generating income there is a lot of office space to fill. The large corporations are a thing of the past and it is usually much smaller operations that would be interested in being based in Liverpool and the like. One sector accommodating small businesses and freelancers is the rental of deskspace. This is a good means, and one that is rising in popularity, for gaining rental income from otherwise empty office space.
Initiatives will have to be set up to entice business to Merseyside and generous incentives offered. That all costs money and with a depressed economy that is something the city can not spare.
February 19, 2009 at 9:30 pm · Filed under Ads + Plugs
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